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A fuzzy what now?

In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. Idea Generation is often called the “fuzzy front end” of the NPD process.

A fuzzy front-end:

* occurs at start of innovation process
* alludes to unclear futures in human-computer interfaces – something we have a lot of opinions on

Us showing you our fuzzy front-end is us sharing our ideas, opinions, experiments (successful and not so successful) across the UX, Design and Technology space.

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