A fuzzy what now?
In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. Idea Generation is often called the “fuzzy front end” of the NPD process.
A fuzzy front-end:
* occurs at start of innovation process
* alludes to unclear futures in human-computer interfaces – something we have a lot of opinions on
Us showing you our fuzzy front-end is us sharing our ideas, opinions, experiments (successful and not so successful) across the UX, Design and Technology space.